Kansas City, MO | Local professional services firm, Westfall | Group announces today its decision to move many of its client services and back-end operations onto web-based applications, a growing trend known as cloud computing.
“This move will allow us to focus even more on the actual work we do for clients, while giving us better tools to collaborate with clients and the many professionals we utilize locally and throughout the world,” says Robert Westfall, Creative Director and Chief Strategist.
Westfall | Group provides services across a number of specialties including full-service communications, marketing and design, product/service development, and strategic planning to small and mid-size companies and organizations.
“With such a diverse set of people needed to be such a dynamic company,” notes Westfall, “it is an absolute must that we are able to pull together the best professionals for any given project and get them working together. Especially since we are often asked to implement multiple projects for the same client at the same time.”
As with any emerging trend, the definition of cloud computing has not been agreed upon, but in Westfall | Group’s case it will entail using third-party companies to house files for sharing and editing, real-time chat and messaging between clients and staff, scheduling and billing, data backup, storage and security.
“With many companies offering cloud services we are taking our time to really research and find what will work best,” Westfall said. “We are currently implementing a group of products from 37Signals including Basecamp for project management and client collaboration, Highrise for our CRM efforts, and Backpack for internal operations. We’re also experimenting with MailChimp for email marketing, an interesting charting tool called Tom’s Planner, as well as other mobile applications. As time goes on we will evaluate them and make changes as needed, with an eye always on whether a tool makes us better or not and with security of our data a top priority.”
The company hopes to begin rolling out the new tools in the next few weeks with complete implementation by summer.
INSIDE THE GROUP IS THE BRAINSTORMING AND DISCUSSION FORUM OF WESTFALL | GROUP
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